Chris Wheedleton Facilitates Leadership Development for International Fresh Produce Association Fellows

Chestertown, MD – Chris Wheedleton, a consultant at Rivers & Roads, recently partnered with the University of Delaware’s Office of Professional and Continuing Studies to deliver an impactful day of Executive Leadership development for the 2024 Fellows of the International Fresh Produce Association (IFPA). The event, held at Chesapeake Farms in Chestertown, MD, concluded a week of advocacy in Washington, D.C., and brought together participants from the U.S., Mexico, Canada, and Singapore.

As part of IFPA’s year-long Leadership Program, the Fellows—rising leaders in the fresh produce and floral industries—gained critical skills in leadership, business, public affairs, and media engagement. The leadership program, now in its 28th year, selects just 12 participants annually, offering them an exclusive opportunity to grow through customized training sessions and experiences designed to strengthen their influence and impact in their industries.

Chris Wheedleton led the Fellows through an intensive session focused on Executive Presence, a highly requested topic by the group. The session covered essential aspects of leadership in modern society, encouraging a deeper understanding of what it means to lead effectively in the dynamic global landscape of today—and tomorrow.

Reflecting on the experience, Wheedleton said, “It was an absolute privilege to work with such a dedicated group of professionals. Their eagerness to dive into the complexities of Executive Presence and leadership was inspiring. Leading this session for individuals who are committed to sustainably feeding the world was an honor, and I look forward to seeing how they apply these skills in their careers.”

At Rivers & Roads, Wheedleton and the team specialize in leadership development, community revitalization, and strategic planning across a range of sectors. Their expertise, honed through years of hands-on experience, positions them as trusted advisors to organizations seeking tailored solutions to complex challenges.

With this recent collaboration, Rivers & Roads continues to demonstrate its capability to support organizations in developing future leaders, managing growth, and fostering meaningful stakeholder engagement.

About Rivers & Roads Consulting

Rivers & Roads Consulting is a regional leader in community, economic, and real estate development consulting. With a keen focus on driving transformative change, our firm collaborates closely with mission-oriented nonprofits, forward-thinking local governments, and ambitious entrepreneurs to conceptualize and execute initiatives that invigorate communities and stimulate sustainable growth.

About the International Fresh Produce Association Leadership Program:
The IFPA Leadership Program is the only year-long leadership program for the fresh produce and floral industries. Now in its 28th year, the program develops essential leadership and business skills, preparing participants to navigate the complexities of their industries and to lead with confidence.

Are you seeking to elevate your leadership team or enhance executive presence within your organization?

Rivers & Roads Consulting is here to assist. With deep experience in leadership development, executive coaching, and strategic planning, our team delivers customized training to help leaders thrive in today’s complex business environment. Whether you’re looking to build leadership skills for individuals or implement an organization-wide program, we have the expertise to support your goals. Contact Rivers & Roads today to learn how we can help you develop the leaders of tomorrow.

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