EASTON, MD — Critchlow Adkins Children’s Centers has launched the Critchlow Adkins strategic plan for 2024 with support from Rivers & Roads Consulting. The board’s planning committee reviewed the nonprofit’s operations, community partnerships, and financial priorities.
Executive Director Cristy Morrell led the organization as it assessed how to meet changing needs among local families.
“We chose to work with Rivers & Roads because of their innovative approach to strategic planning and are very satisfied with the outcomes of the strategic planning process,” said Morrell. “Our consultant Chris Wheedleton’s expertise in community engagement and nonprofit development were invaluable as we worked together to refine our mission and explore our future impact on our community.”
Rivers & Roads Consulting partnered with the strategic planning committee of CACC’s Board, facilitating a series of sessions that helped guide the organization through a comprehensive assessment of its internal and external environments. This collaboration led to the identification of strategic issues and set the stage for informed decision-making to direct the organization’s future growth.
“Strategic planning is vital for nonprofits to remain adaptable and mission-focused,” said Chris Wheedleton of Rivers & Roads Consulting. “It was an honor to work with Critchlow Adkins, an organization deeply committed to nurturing young minds and fostering a supportive environment for families. This plan equips them to proactively navigate challenges and leverage opportunities to better serve their community.”
Priorities in the Critchlow Adkins strategic plan
The plan identifies several priorities for leadership and operations.
- Succession Planning – Investing in talent development and retention through training and team-building initiatives to ensure leadership continuity.
- Marketing and Development – Elevating public awareness of CACC’s mission and developing a comprehensive fundraising strategy to build the organization’s endowment and expand its reach.
- Addressing Community Needs – Enhancing programs to support diverse populations, with a particular focus on bilingual families and students with special needs, ensuring inclusive and comprehensive care for all.
- Operational Preparedness – Planning for program and facility expansion to meet increasing demand, while maintaining flexibility in operations and staffing.
- Financial Sustainability – Reviewing fee structures and diversifying funding sources to navigate economic fluctuations and ensure long-term financial health.
About Critchlow Adkins Children’s Centers
Founded in 1970, CACC has provided high-quality, licensed, and accredited childcare to four generations of children in Talbot County. The organization’s programs—spanning preschool, before- and after-school care, and summer camps—use a STEAM-focused curriculum that inspires curiosity, problem-solving, and a lifelong love of learning. With initiatives such as Raising a Reader and VIOLETS, CACC’s commitment to early literacy and comprehensive enrichment programming underscores its mission to Build a Brighter Future for every child. Visit Critchlow Adkins Children’s Centers.
About Rivers & Roads Consulting
Rivers & Roads Consulting is a strategy firm that helps nonprofit and public-sector leaders make decisions, involve the people affected, and put those decisions into practice. Learn more about Rivers & Roads Consulting.
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