Caroline County Charts Path for Hospitality Growth with Market Study

Denton, MD — Caroline County has taken a significant step toward strengthening its tourism economy with the completion of a hospitality market study led by Rivers & Roads Consulting. The study provides county leaders with a clear roadmap for how new hospitality venues—such as event spaces, retreat centers, or overnight accommodations—could drive economic growth while preserving the community’s rural character.

The project examined the county’s current tourism and hospitality landscape, assessed gaps in the market, and explored how future development could complement Caroline’s culture and small-town identity. Conversations with local stakeholders shaped the study’s recommendations, ensuring that any new hospitality investment would not only attract visitors but also generate lasting benefits for local businesses and residents.

“Tourism is more than visitors coming through town—it’s an engine for community development,” said Ross Benincasa, Partner at Rivers & Roads Consulting. “When Caroline County invests in hospitality, it opens doors for small businesses, creates new opportunities for residents, and showcases the county as a destination that’s welcoming, vibrant, and economically resilient.”

The study highlights Caroline County’s opportunity to capture visitor spending already flowing to neighboring counties, positioning the county to compete in the growing regional market for events, retreats, and destination tourism. By aligning new venues with local assets and businesses, the plan emphasizes both economic return and community impact.

Rivers & Roads’ work with Caroline County reflects its broader mission: to guide communities out of stagnation and into growth with bold, practical strategies that deliver results. The hospitality market study will now serve as a foundation for leaders as they chart the county’s next steps in tourism development.