Arts and tourism are more than attractions — they’re engines of local identity, economic growth, and civic pride. But leaders in this space often face the same challenges: limited resources, fragmented coordination, and the constant pressure to do more with less. Too many promising initiatives stall without the clarity, funding, or alignment needed to reach their full potential.
Rivers & Roads Consulting partners with cultural institutions, destination marketing organizations, tourism bureaus, and creative sector nonprofits to bring strategy, structure, and momentum to the work of cultural and tourism development. Whether revitalizing a historic district, launching a regional tourism campaign, or supporting artists and creatives, we help communities transform vision into results that elevate both place and people.
We guide arts and tourism leaders through the complexity of planning, partnerships, and funding so they can focus on creating experiences that enrich communities and attract investment.
Designing bold, actionable strategies that position arts, heritage, and cultural tourism as central to economic vitality.
Developing clear, actionable strategies that position communities to attract visitors, strengthen local businesses, and integrate tourism into long-term economic and community development plans.
Bringing together artists, residents, business owners, and civic leaders to ensure broad-based support and buy-in.
Creating sustainable festivals, public art programs, and cultural experiences that drive visibility, revenue, and civic pride.
Securing grants, appropriations, and partnerships that provide the resources needed for lasting impact.
When communities work with Rivers & Roads, they emerge with stronger cultural assets, greater visibility, and strategies that integrate arts and tourism into broader economic and community development goals. Creativity becomes not just a celebration, but a driver of long-term vitality.
Examples of how we’ve supported arts and tourism initiatives:
Meet Our Experts
With experience leading Main Street programs and designing community festivals, Ross helps towns and cultural organizations harness arts and tourism as engines for visibility, investment, and civic pride.
With a background in tourism and community development, Jodie helps organizations create experiences and initiatives that celebrate local culture, attract visitors, and strengthen civic pride.
Whether you’re growing tourism, supporting the arts, or planning your next cultural initiative, Rivers & Roads is here to help you deliver bold results.
